IBM Careers

Company
IBM

Year
2024

Disciplines
UX Design

Platforms
Desktop

Overview

This project included the redesign of the full IBM Careers journey (external and internal) - from searching through to applying for a job.

Challenges

Prior to the redesign,

  • Job search experience was very fragmented

  • the Ibm jobs database was very hard to find unless you knew how to get to it already

  • The user journey to get to jobs database was way too high in clicks

  • There was duplication of job search engines across IBM’s intranet, giving different results and causing lots of confusion with users

  • No way for users to mark themselves ‘open to explore’ so that hiring managers could find interested internal candidates.

Approach

Our top level goals were:

  • Understand current state by completing a heuristic review and design assessment of internal and external journeys

  • Small scale survey to identify users’ pain points and current process for finding jobs within IBM

  • Look for opportunities to simplify journeys

  • Consider rebranding existing job listing site.

  • Look for opportunities to connect candidates with hiring managers

A primary persona: IBMer

Outcome

With this redesign, we were able to:

  • Streamline job search functionality by removing duplicate searches from related pages that was causing confusion to both internal and external candidates.

  • Rebrand the internal job database experience from a legacy acronym that IBMers weren’t familiar with in order to align with IBM Careers site.

  • Reduced number of clicks (by 23 total) across multiple journeys, both internal and external, taking a candidate to the job database.

  • Added the ‘Open to Explore’ functionality to internal candidates so managers could see employees who are interested in new opportunitites.

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IBM intranet

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Indoor mapping